THE LION KING NAMED HIGHEST GROSSING SHOW ON BROADWAY - A LESSON FOR AMATEURS???
Over the past year we’ve been encouraging a debate over how ticket pricing can help the bottom line of most amateur theatre groups. The point is made today by news from Broadway that The Lion King has now become the highest grossing show on Broadway ever beating out The Phantom Of the Opera which continues to hold the record as Broadway’s longest running show.
So given that Phantom had a ten year head start on The Lion King how is it possible that one can now have beaten the other?
The musical has earned $853.8 million (£536.7 million) since opening in 1997. Its closest rival, The Phantom of the Opera, has made $853.1m (£536.3m) since it’s opening in 1988.
King's success has been due in part to higher ticket prices and
the fact it plays in a larger theatre.
The show, based on Disney's 1994 animated film, surged ahead of the longer-running production over the Easter weekend.
The Lion King took more than $2m (£1.26m) over Easter, while its rival made $1.2m (£755,000).
Thomas Schumacher, producer and president of Disney Theatrical Productions, said the "accomplishment" belonged to "our audiences, millions of whom are experiencing their first Broadway show at The Lion King".
Phantom is still the longest-running show in Broadway history, chalking up more than 10,000 performances and 14.8 million tickets sold.
The Lion King, in contrast, has had 5,900 performances and sold 10 million tickets.
you look at it though it’s down to the numbers. Whilst most
amateur groups will not have the ability to enlarge their seating
capacities it does pose a strong argument for even a minor
increase in ticket prices.
Many will argue that current times of austerity mean that ticket increases are out of the question, but it is worth considering the impact of an increase of even £1 per ticket on the overall bottom line of any production staged.
Is there a lesson to be learnt from the professionals here????